Clik here to view.
Brand Tracking Studies – How To Design Them
Posted on April 15, 2010 Brand tracking studies allow marketers to monitor the health of the brand and provide insights into the effectiveness of marketing programs implemented by the company. WHAT...
View ArticleClik here to view.
Measuring Brand Equity
as published on October 1, 2010 by the Dallas Business Journal Branding adds a dimension that differentiates a product from others that meet the same need. Regardless, whether the product is a physical...
View ArticleBrand Tracking – Taking The Pulse On Your Brand
Today, I did a great webinar in collaboration with Surveyanalytics.com. We had some technical issues, but at least that happened after the main part of the webinar was over. You can check the...
View ArticleClik here to view.
Useful Questions To Assess Branding Research Quality
Marketing researchers are in the business of gathering data, analyzing and providing insights, which marketers, in turn, should use to develop marketing and branding strategies. However, sometimes...
View ArticleClik here to view.
Build Your Brand The Smart Way
as published on December 30, 2011 by the Dallas Business Journal Although brand awareness can boost purchase consideration, the actual buying decision is likely to be done well before a customer may be...
View ArticleClik here to view.
How To Use Research To Find High-Order Brand Benefits
A recent cartoon on Brand Laddering by marketoonist Tom Fishburne, besides making me laugh, reminded me of a recent conversation I had with a client who wanted to elevate the perception of his brand...
View ArticleClik here to view.
How to Avoid Rebranding Mistakes
This cartoon of Tom Fishburne about rebranding brought memories back of my time as Director of Research for Blockbuster Online, when we launched Blockbuster Total Access, the service with which you...
View ArticleClik here to view.
Brand Tracking Studies – How To Design Them
Posted on April 15, 2010 Brand tracking studies allow marketers to monitor the health of the brand and provide insights into the effectiveness of marketing programs implemented by the company. WHAT...
View ArticleClik here to view.
Measuring Brand Equity
as published on October 1, 2010 by the Dallas Business Journal Branding adds a dimension that differentiates a product from others that meet the same need. Regardless, whether the product is a physical...
View ArticleBrand Tracking – Taking The Pulse On Your Brand
Today, I did a great webinar in collaboration with Surveyanalytics.com. We had some technical issues, but at least that happened after the main part of the webinar was over. You can check the...
View ArticleClik here to view.
Useful Questions To Assess Branding Research Quality
Marketing researchers are in the business of gathering data, analyzing and providing insights, which marketers, in turn, should use to develop marketing and branding strategies. However, sometimes...
View ArticleClik here to view.
How to Avoid Rebranding Mistakes
This cartoon of Tom Fishburne about rebranding brought memories back of my time as Director of Research for Blockbuster Online, when we launched Blockbuster Total Access, the service with which you...
View ArticleClik here to view.
Avoid These Survey Design Mistakes
Start with a good survey design, if you want good survey data. I recently took a brand awareness and positioning survey in the yogurt category that left me wondering how useful my answers were to...
View ArticleClik here to view.
Build Your Brand The Smart Way
as published on December 30, 2011 by the Dallas Business Journal Although brand awareness can boost purchase consideration, the actual buying decision is likely to be done well before a customer may be...
View ArticleClik here to view.
How To Use Research To Find High-Order Brand Benefits
A recent cartoon on Brand Laddering by marketoonist Tom Fishburne, besides making me laugh, reminded me of a recent conversation I had with a client who wanted to elevate the perception of his brand...
View Article
